TOUS Perfumes and HALLOWEEN Perfumes launch across 23 points of sale at major airports in Mexico.
PyD is taking another step forward in its international growth strategy with the addition of TOUS Perfumes and HALLOWEEN Perfumes to Avolta’s portfolio in Mexico. This collaboration represents a significant milestone for the company and strengthens its position in the duty-free and travel retail channel.
Since June, both brands have been available across 23 retail locations at some of Mexico’s major airports, including both terminals at Mexico City International Airport, as well as Monterrey and Guadalajara airports, among other locations.
The rollout has a prominent presence at Cancún International Airport, where the brands are showcased through two custom displays. These spaces have been designed to strengthen the brand’s visual identity, encourage travellers to discover their fragrance universes and deliver a distinctive brand experience at the point of sale.
“Our collaboration with Avolta in Mexico represents a major milestone for PyD and an important step forward in our travel retail strategy. Our focus is to continue building the presence of both brands through meaningful activations that bring each brand’s storytelling closer to travellers, enhancing their experience at the point of sale. We are confident that this partnership will be the start of a new phase of growth and new opportunities in the region,” says Esther Jiménez, Americas Director at PyD.
