The Macallan has unveiled TIME : SPACE Sherry Cask, at Guangzhou Baiyun International Airport, marking the expression’s first launch in Asia Travel Retail. Introduced in partnership with China Duty Free Group (CDFG), the Guangzhou debut brings a significant new chapter in The Macallan’s sherry cask story to travellers in the region.
TIME : SPACE Sherry Cask will be showcased through a prominent airport-wide activation spanning Terminal 2 and Terminal 3 departures. A dedicated The Macallan pop-up in Terminal 2 serves as the centrepiece of the experience, while a large-format digital screen, illuminated lightbox and premium display window on The Macallan pillar at the heart of the Terminal 3 store extend the launch across the airport and bring the expression’s distinctive visual identity to life. Together, these touchpoints create a strong presence designed to engage travellers at multiple moments along their journey.
The Macallan TIME : SPACE Sherry Cask is the first whisky to be influenced by casks seasoned with Valdespino sherry wine, since coming under The Macallan’s ownership. It also marks the first time Valdespino sherry has been used to season oak casks for The Macallan. The third chapter in the TIME : SPACE Collection, the expression deepens the brand’s connection to Jerez de la Frontera, where The Macallan oversees every stage of the sherry seasoning journey. After full maturation in predominantly European oak sherry-seasoned casks, the whisky was married in a selection of the first 200 sherry casks seasoned in The Macallan’s Valdespino bodega in Jerez de la Frontera, Spain.
Bottled at 44.8% ABV, TIME : SPACE Sherry Cask presents a rich yet refined character. On the nose, a medley of sherry-soaked raisins, figs and medjool dates is complemented by sweet frangipane, cinder toffee and caramelised nuts, with dark chocolate truffles and warming spices adding further depth. The palate is opulent and complex, revealing dried fruits, rich ginger cake, treacle toffee, bramble jam and chocolate-coated cherries, before giving way to warming wood spices, espresso notes and gentle oak on the finish.
Presented in the Collection’s renowned circular vessel, the whisky continues The Macallan’s exploration of time through both whisky mastery and innovative design. The vessel represents the continuous flow of the past, present and future, guided under the careful custodianship of The Macallan’s Whisky Mastery Team. The presentation box draws inspiration from the palomino grapes cultivated in Valdespino vineyards in Jerez de la Frontera. The circular design of the interior mirrors the shape of the grapes, while its warm golden hue reflects the Andalusian sun that plays an essential role in the creation of sherry wine.
Kasper Andersen, Edrington Regional Managing Director Western Europe & Global Travel Retail, commented: “TIME : SPACE Sherry Cask celebrates an exciting milestone in The Macallan’s ownership of its sherry seasoning, as the first whisky to be influenced by casks seasoned with its own Valdespino sherry. This exceptional whisky reflects The Macallan’s enduring commitment to mastery, craftsmanship and the remarkable influence of its sherry casks. We are delighted to mark its first launch in Asia Travel Retail in Guangzhou, in partnership with CDFG, bringing this milestone release to travellers in the region.”
CDFG commented: “We are honoured to partner with The Macallan for the Asia travel retail debut of TIME : SPACE Sherry Cask in Guangzhou. We look forward to introducing this important new expression to our customers and strengthening our collaboration with The Macallan across the region. We are also delighted to offer travellers in Guangzhou an exclusive opportunity to experience this milestone release as part of our curated whisky selection.”
The Macallan TIME : SPACE Sherry Cask is already available in selected travel retail locations and will make its Asia Travel Retail debut in Guangzhou on 1 October, ahead of wider global availability from 15 October. The expression is available at a recommended retail selling price of $1,400.00.
