Olivier Rousteing, creative director of Balmain Paris, brings Balmain’s rock goddess vision of beauty to a capsule lipstick collection designed for L’Oréal Paris.

As previewed on Duty Free Hunter in previous months (see story) the first collaboration between the luxury Parisian fashion house and the leading makeup brand will be revealed this week during the Paris Fashion Week, for which L’Oréal Paris is Official Partner.

With L’Oréal Paris, Rousteing brings the raw creativity with which he has reinvented Balmain, from the Paris runways to his first ever beauty collection. The crossroads of high fashion and affordable beauty, the Balmain aesthetic reaches a new audience through the world’s most-loved lipstick: Color Riche. N°1 globally, a Color Riche lipstick is sold worldwide every 3 seconds.

“L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves. With this collaboration, I’m thrilled to make this idea tangible for every woman around the world,” says Olivier Rousteing, Balmain Paris Creative Director.

Watch out for the collection in duty-free shops worldwide over the coming weeks.

See more at http://www.loreal-paris.co.uk/lorealxbalmain