Marc Jacobs has launched a limited edition version of the best-selling Daisy fragrance – and he’s got Kaia Gerber to be his flower girl…
Daisy Marc Jacobs is a classic, pure fragrance that’s charmingly simple with a signature quality. It transports you to a place that is optimistic, beautiful, and pure.
The brand explains “The scent embodies the essence of the daisy girl who wears it: timeless, yet young-at-heart. She is a reminder to be open, loving, and playful while radiating positive energy.”
“The top of the fragrance is infused with succulent wild berries and soft white violets, leaving an irresistibly fresh and radiant scent on the skin. At the heart, velvety jasmine wraps with each note, enhancing the vibrancy of the florals. A dreamy drydown of sandalwood imparts an aura of warmth and sensuality, creating a delicate and romantic contrast within the fragrance.”
Top: wild berries, white violet – Heart: jasmine infusion – Base: sandalwood
The advertising
As reported on Duty Free Hunter a few weeks ago (see story) – For ten years, Daisy Marc Jacobs has won hearts around the world with an effortless charm and youthful elegance. This spring, daisy re-captures the purity of the beginning with a new global advertising campaign featuring Kaia Gerber (Cindy Crawford’s daughter).
The campaign was shot by Alasdair Mclellan, one of the leading fashion photographers of this generation. The new advertising stays true to Daisy’s core values of optimism, femininity, and free-spirited youth in an exciting new chapter.
The latest addition to the house, Daisy Marc Jacobs limited edition, launches in May 2017 and features Daisy’s classic silhouette and signature fragrance in its purest form, updated with all white packaging. The glass has a shiny white finish with gold metallic logo to complement its oversized white and gold cap.
Travel retail RSP: Daisy limited edition 100ml $100 / €97
See more at https://www.marcjacobs.com/beauty/fragrance/
