Mondelēz World Travel Retail (WTR) has announced a significant strengthening of its Milka WTR exclusive portfolio with the launch of Milka Favourites 300g. This new duty-free exclusive assorted sharing pouch is specifically designed to meet the growing demand for flavor variety, sharing, and gifting opportunities within the dynamic travel retail sector.
Recognizing that mixed assortments consistently outperform the broader market, Milka Favourites directly addresses this shopper desire. The innovative new pouch brings together six of Milka’s most iconic flavors in convenient, bite-sized, and individually wrapped pieces. This offer caters to both travellers seeking self-treat indulgence and those looking for a premium, gift-worthy sharing option.
The Milka Favourites Travel Exclusive Edition includes a delectable selection of flavors to delight every palate:
• Iconic Alpine Milk: The classic smooth and creamy Milka chocolate.
• Crunchy Wholenut: Whole hazelnuts combined with delicate Milka chocolate.
• Fruity Strawberry Cheesecake: A unique and indulgent flavour profile.
• Smooth Milkinis: Miniature versions of the beloved smooth milk chocolate.
• Classic OREO: The irresistible combination of Milka and OREO cookie pieces.
• Tender OREO White: White chocolate with OREO cookie crumbles.
Each of these six popular flavors provides a broad taste appeal, all within one convenient, easy-to-carry pouch format.
Rolling out now across major international airports, Milka Favourites will be supported by impactful sampling activations and scalable marketing campaigns.
