Two new limited edition whiskies celebrating the legacy of ‘Game of Thrones’ are now available in duty-free stores around the world.
As previwed on Duty Free Hunter a short while ago (see post) Diageo Global Travel has now announced the release of two new Scotch whiskies by Johnnie Walker and HBO Licensing & Retail. The highly anticipated double release honours the enduring legacy of the critically-acclaimed HBO series Game of Thrones. A continued collaboration with HBO, these limited edition whiskies are inspired by the iconic and powerful houses of Westeros – House Stark and House Targaryen – and are successors to White Walker by Johnnie Walker, which launched in 2018.
Whether in conflict or harmony, this is a tale of two great Houses represented by two ancient creatures. One – House Stark – is descended from the First Men. Rulers of the North and builders of the wall, they thrive in the icy-cold climate of the Direwolf. The other – House Targaryen – a noble family of Valyrian descent and the first royal house of the Seven Kingdoms. Fire courses through their veins and is made flesh in the form of their dragons.
From House Stark comes A Song of Ice, from House Targaryen A Song of Fire. Together, the two whiskies celebrate the dynamic relationship between the Houses, represented by their house sigils – the Direwolf and the Dragon – which adorn each bottle. As another nod to the complicated interactions between the two great Houses in the show’s storyline, the iconic Johnnie Walker Striding Man uncharacteristically faces backwards on the A Song of Fire bottle, revealing a face-off with the Striding Man on the A Song of Ice bottle when paired side-by-side.
Anna MacDonald, Diageo Global Travel’s Marketing and Innovation Director, said: “We are delighted to announce the launch of these limited edition whiskies, following the successful White Walker by Johnnie Walker release in travel retail. Our team are continuously striving to provide unique product innovations, alongside interactive shopping experiences for both our retailers and consumers. With this in mind, we’ll be bringing the launch to life with beautiful in-store displays, dragon and direwolf sculptures and sensory whisky aroma units in selected airports.”
Johnnie Walker A Song of Ice features single malts from Clynelish, one of Scotland’s most northern distilleries, and exudes a crisp, clean taste like the unforgiving force of ice that shapes mountains and stops rivers. The new Scotch has an ABV of 40.2% and the bottle design evokes an icy setting with frosted blue and gray colors inspired by the North, known for its cold winters and frozen landscapes.
Johnnie Walker A Song of Fire is rich and spicy, boasting flavors of subtle smoke from the peated malts of the Caol Ila distillery with an ABV of 40.8%. Inspired by the dragons of House Targaryen, feared for their fire breathing, the bottle design evokes a fiery setting with deep-red colors.
“We were very proud to partner with Johnnie Walker again to bring more whiskies to the realm. The Game of Thrones audience continues to both engage with the culture fostered around the series and look for the special collectibles that let it live on. After seeing the excitement there was for White Walker by Johnnie Walker, we are thrilled to celebrate the end of an epic tale by offering more quality whisky for fans of the show and whisky enthusiasts to collect and enjoy,” said Jeff Peters, Vice President, Licensing & Retail at HBO.
Johnnie Walker A Song of Ice and Johnnie Walker A Song of Fire will be available in leading airports globally from October 2019 wherever fine spirits are sold until supplies last, with an RRP of £38 per bottle for 1L.
As seen on DFH previously:
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