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Saint Laurent raises the luxury levels at Istanbul’s New Airport

Saint Laurent raises the luxury levels at Istanbul’s New Airport

Saint Laurent brings Parisian chic to the Unifree Duty Free operated shopping area “The Bosphorus Zone” at Istanbul Airport.

Latest addition to Bosphorus Zone: Saint Laurent

Saint Laurent the idea of Parisian chic, a specific aesthetic never afraid of shocking or provoking in the name of empowerment and freedom of thoughts, embodies its brand vision through sophisticated design in its Bosphorus Zone store. Inside the store with gray marble walls accompanied by metallic finished accents, object of desire products become monumental washed with sleek lighting.

Founded in 1961, Yves Saint Laurent was the first couture house to introduce, in 1966, the luxury prê-à-porter with a collection called “Saint Laurent Rive Gauche”, synonymous of youth and freedom. This shift represented a critical step in the modernization of fashion and revolutionized the socio-cultural landscape. Throughout the years, the House’s groundbreaking styles have become iconic cultural references, and its founder, the couturier Yves Saint Laurent, secured a reputation as one of the twentieth century’s foremost designers. Part of the Kering Group, the House kept true to its identity of absolute modernity and fashion authority. Under the creative direction on Anthony Vaccarello, appointed in April 2016, the House offers today a broad range of women’s and men’s ready-to-wear products, leather goods, shoes, jewelry and eyewear. Through a license agreement it is also a major force in fragrances and cosmetics.

 

Ian Foster: “We proudly welcome Saint Laurent to Bosphorus Zone, the Luxury brand which has held enormous influence both inside and outside the fashion industry.”

 

Ian Foster, Unifree’s Chief Commercial Officer, shared his views on Saint Laurent partnership stating “We proudly welcome Saint Laurent to Bosphorus Zone, the Luxury brand which has held enormous influence both inside and outside the fashion industry. As Saint Laurent continues to grow and affirm itself as a highly desirable brand by keeping the its core values which was built on solid foundations, it also reminds us the core of Bosphorus Zone where global and local trends can be instantly followed in one single international place.”

“The Kering Group is a strategically important and very good partner of Gebr. Heinemann – and we are proud of our outstanding partnership with them. Saint Laurent is thus an important conceptual building block in the portfolio of the fashion store offering at Istanbul Airport,” says Jan Richter, Director Purchasing Fashion & Accessories Gebr. Heinemann. “With Saint Laurent, we are now presenting our customers from all over the world with the entire range of accessories from the French design house: From exclusive women’s handbags, jewelry and textile accessories to belts and sunglasses from the coveted luxury brand. We are very much looking forward to working together at Istanbul Airport, where the Kering Group will be completed by the end of October with the opening of Gucci. For Heinemann it is the second Saint Laurent boutique already (the first one opened at Frankfurt Airport earlier this year, Moscow will follow next year).”

Top image: © Juergen Teller for SAINT LAURENT

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