MIU MIU fragrance makes global duty free debut at Singapore Changi

MIU MIU fragrance makes global duty free debut at Singapore Changi

The much anticipated first fragrance from Miu Miu is making its global airport debut at Singapore’s Changi airport, with retailer The Shilla Duty Free.

As previously reported by Duty Free Hunter (see story) this fragrance is the first from the Prada-owned Miu Miu brand. The Miu Miu brand is full of youthful vibrancy and has a host of celebrity and fashion pack followers. The fragrance’s launch party in Paris in July attracted the A-list – Kate Moss, Naomi Campbell, Amber Heard and Elizabeth Olsen rubbing shoulders with the great and good of the Paris fashion set.

The Shilla Duty Free store at Changi is hosting the world exclusive airport duty free launch and is also offering a free travel size miniature as a special gift to the first 100 passengers to buy the new fragrance.


Offer ends September 6 2015 or until stocks run out.

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More about the fragrance via

In August 2015 MIU MIU begins the sales of their first perfume Miu Miu which was, according to Caroline Javoy, vice-chairman of marketing at Coty Inc., created as “unique, youthful, bright colors and sophisticated.”

Miuccia Prada wanted to intertwine the provocative, attractive spirit of the brand Miu Miu into the composition and the design of the fragrance bottle, and the brand of Prada helped develop the first Miu Miu fragrance and to design this attractive flacon.

The composition of the fragrance is signed by perfumer Danielle Roche Andrier, known for her creations for the house of Prada (as well as Bvlgari, Marni, Bottega Veneta). As Danielle explains it, the focus is on lily of the valley flowers supported with floral notes of jasmine, rose and green notes, as well as a special ingredient created by Givaudan, akigalawood, which develops the scent of patchouli, notes of pepper and woody aromas of oud. The composition of Miu Miu fragrance opens in a fresh and floral manner, and as it develops it begins warmer and woodsier, says Danielle.

AKIGALAWOOD—a fractioned note of patchouli oil which contributes to the pepperish and woody character of the fragrance was created in Givaudan. The house highlights: “The new material has a similar profile as patchouli, combined with vibrant spicy shades of pepper and precious oud wood.”

The flacon of the first Miu Miu fragrance is inspired by the special material characteristic of luxurious Miu Miu’s matelassé leather bags. The turquoise flacon body repeats the pattern; the neck of the bottle is white, with the brand logo, while the stopper is made of a bright red plastic disk. The fragrance will be available as 30, 50 and 100 ml Eau de Parfum accompanied with perfumed body care products (shower gel, body lotion, body cream).

The face of the advertising campaign is actress Stacy Martin, and the photographer of the advertising campaign is Steven Meisel. In domestic markets, The first fragrance Miu Miu will be presented exclusively at Harrods in August 2015, while Neiman Marcus and Bergdorf Goodman will host exclusive sales of the fragrance starting from September 2015 to December 2015. The nose behind this fragrance is Daniela (Roche) Andrier.


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