Luxottica Group has announced the launch of Oakley’s successful apparel, fashion and accessories (AFA) line in travel retail.
The Oakley AFA line for travel retail is inspired by the modern lifestyle of commuters, short and long-haul travelers as well as the active lifestyle-leisure consumer. The collection consists of an accessories line that includes backpacks, duffle bags, travel cabin trolleys and caps. Following its debut in South America with London Supply, its entrance into travel retail was further supported by Oakley’s first-ever multi-category pop-up in Geneva Airport with Lagardère Travel Retail, which ran from 22 July to 25 September, and a wider channel roll-out via inflight listings on TUI, Alitalia and Iberia.
The Oakley apparel line embodies the Oakley brand DNA and reputation for creating products to a high technical specification – integrating leading innovations and technologies to help improve the performance for athletes of all levels. Established in 1975 in California, Oakley has transformed into a leading sports lifestyle brand that provides complete sportswear collections to performance, active and lifestyle consumers across key sports including surf, golf, cycling, mountain biking, sailing and skiing.
Enrico Destro, Global Travel Retail Director at Luxottica, commented, “We have experienced fantastic success for the Oakley AFA range in domestic markets over the years, so we are very excited to launch the collection in travel retail. At Luxottica, our goal is always to meet the needs of the dynamic traveler – the increasingly popular active sports lifestyle presents a great opportunity for us in the channel. The collection is the perfect complement to the traveling sportsman, offering a head-to-toe Oakley solution with uncompromised performance benefits. Travel retail is a brilliant platform for us to showcase our brands to the world, and we look forward to working closely with our partners to make the Oakley AFA collection accessible to all.”
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