Pernod Ricard Global Travel Retail is bringing St Hugo’s new home in South Australia’s Barossa Valley to Sydney Airport with an immersive “cellar door” experience featuring the St Hugo Private Collection until September 2017.
Now open, St Hugo’s new home in the Barossa Valley is a beautifully restored building where visitors can indulge in the outstanding collection of St Hugo Australian red wines in a luxurious lounge, private underground tasting rooms or as part of a fine dining experience in the restaurant.
Pernod Ricard Global Travel Retail is offering an immersive St Hugo “cellar door” experience in Sydney Airport Heinemann Departures Tax & Duty Free that provides travellers with the opportunity to taste and purchase exclusive St Hugo Private Collection wines, including Seppetsfield Shiraz and Rowland Flat Shiraz, which were previously only available at the cellar door in the Barossa. Travellers will be guided through tastings by a St Hugo wine ambassador, whilst immersing themselves in a virtual reality experience that transports them to the home of St Hugo and educates on the winemakers’ longstanding techniques in creating red wines prized for their power, elegance and excellence.
St Hugo Chief Winemaker Daniel Swincer says, “We wanted travellers to feel welcome and to try some of our exclusive St Hugo wines whilst on the way to their next destination. Our Private Collection wines give us the opportunity to present travellers with a wine they likely haven’t seen before and to tell the story of some of the sub regions of Barossa behind the St Hugo blends using wine instead of words.”
Additionally, Pernod Ricard Global Travel Retail has partnered with Qantas to feature the St Hugo Private Collection on the Winter Menu in the Qantas First-Class Lounges in Sydney and Melbourne International Airports until the end of August 2017.
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