In collaboration with Shinsegae Duty Free, Prada Beauty unveiled the first Prada Beauty pop-up in Korea Travel Retail on July 4th. The pop-up marked the first ever reveal of Prada Beauty’s highly anticipated makeup and skincare collection and will last for 2 months at Incheon International Airport (Terminal 2) until 25th August 2024.
Adorned in Prada’s signature green, the pop-up showcases Prada Beauty’s iconic black and white chequered flooring as well as its distinctive triangle logo. It offers travelers an exclusive first-hand look at Prada Beauty – inviting them to explore the curated collections of Prada Color and Prada Skin.
Reimagining existing definitions and expectations, Prada Skin and Color proposes a free-thinking, avant-garde vision of beauty activated by tech and creativity. Skin and Color are redefined through their intention, characterization, and expression to open new perspectives and possibilities of self-reinvention that is timeless, yet always evolving.
The pop-up also features the brand’s signature Fragrances such as Prada Paradoxe and the Les Infusions collections, offering a complete range of olfactive possibilities to explore and express the multidimensions of one’s identity.
In addition to the pop-up, Prada Beauty is now also available on Shinsegae Duty Free Online. Prada Beauty will be making its official debut in Korea in August, where consumers can look forward to experiencing the full collections in-store.
