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Prada unveils Les Infusions collection; exclusive launch with World Duty Free

Prada unveils Les Infusions collection; exclusive launch with World Duty Free

Prada has unveiled Les Infusions de Prada – a collection of six iconic scents. The collection will be available in carefully selected duty free and travel retail stores around the world; an exclusive launch is under way with World Duty Free at London Heathrow, Madrid and Malaga airports.

The collection is composed of six iconic scents. Iris, Iris Cèdre, Fleur d’Oranger, Vétiver, Oeillet and Amande. Each Infusion is described as “a poetic interpretation of a single, emblematic natural ingredient. An elegant confrontation of tradition and modernity.”

Les Infusions de Prada are represented by the institutional codes of Prada. The vintage flacons are adorned with the classic Prada heritage crest, originally designed in 1913 by Miuccia Prada’s grandfather. In a contemporary twist, a coloured film has been moulded to the base of each bottle, tinting the glass and liquid. Each cap is also differentiated by its own colour.

Under the creative direction and inspiration of Miuccia Prada, Les Infusions de Prada are blended by perfumer Daniela Andrier: creating a refined collection of fragrances of rare, sparkling character. Each Infusion reveals a distinctive personality. A confident light touch inspiring subtle intensity.

“In Les Infusions de Prada there is a rare luxury you don’t often
find nowadays. At first they appear to be very simple, as if you
were tattooing water with an ingredient, but in reality it is a very
complex formula. In a similar way that water must be at a particular
temperature to create the perfect tea, the base composition allows
the beauty of a flower, wood or fruit to be revealed in a bright and
sensitive way.”
– Daniela Andrier

 

Resisting feminine and masculine stereotypes and looking beyond current perfume trends, Les Infusions de Prada are the culmination of a reverence for the past, an understanding of our place in the present, and the forward looking point of view of Prada. They embody the graceful weave of apparent contradictions at the heart of Prada: heritage moulded to modernity, poetry meeting precision, instinct alongside intellect, subtlety together with power, sensuality emphasized by freshness.

An infusion is a transformative encounter from which the unexpected emerges, the new and the familiar. A sensory déjà vu. Les Infusions de Prada dare to recollect with the same emotion as a dream – a subconscious memory that is both powerfully subtle and mysteriously compelling. They are a dynamic imprint on the memory that supersedes the original ingredient.

The enigmatic complexity and subversive simplicity of Les Infusions embody the transformative allure of Prada.

Travel Retail & Duty Free facts:

• The range is all 100ml.
• Available in all travel retail regions, but with extremely selective distribution.
• Travel retail exclusive launch from May 2015 with World Duty Free Group (Heathrow, Madrid and Malaga). Rolling out to other travel retailers – Dubai Duty Free, Qatar Duty Free, London Supply (Puerto Iguazu), Dufry (Milan Malpensa), James Richardson (Tel Aviv), DFS (Abu Dhabi) and Gebr Heinemann (Frankfurt) – in September.
• Additional Asian focus in being placed on the launch, playing to the regional strength of the Prada brand, with DFS (Hong Kong), Everrich (Taipei), CDFG (Haitang Bay), Dufry (Bali), Lotte Duty Free (Jakarta), Shilla Duty Free (Singapore), and Sunrise (Beijing and Shanghai).

Track down Prada fragrances in duty free & travel retail along your whole journey with www.dutyfreehunter.com

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