Ferrero Rocher is inviting travelling shoppers in Abu Dhabi and Dubai to ‘Share a Golden Greeting’ with their friends and loved ones this holiday season.

The globally loved Ferrero Rocher brand has already established itself as the perfect gift for a celebration. For this Spring holiday season Ferrero Travel Market has created a dedicated platform, which allows shoppers to share personalised animated greeting cards with their loved ones, as well as having the chance to win a giant T96 pyramid dome of Ferrero Rocher pralines to share with friends and family.

Activations will be held in collaboration with Dubai International Airport and Abu Dhabi International Airport running through March and April, during the key travel seasons around the Ramadan and Eid holidays.

Dedicated activation spaces will be set up in Dubai International Airport Terminal 3 Concourse A and Abu Dhabi International Airport Terminal A Flagship Store. Each location will feature the striking gold decorations of the iconic Ferrero Rocher brand, to deliver an eye-catching and enticing space for shoppers. Visitors will be able to scan a QR code, which takes them to a dedicated digital greetings platform, where they can create personalized and animated greetings cards and share them with friends and family.

In Dubai Airport, shoppers will be able to participate in a contest and have the chance to win a giant 96-piece pyramid of Ferrero Rocher. Every traveller that shares a Golden Greeting and purchases a Ferrero product can simply upload the purchase receipt onto the platform to be considered for the draw.

Sergio Salvagno, General Manager Ferrero Travel Market comments: “We are thrilled to be bringing our Share a Golden Greeting campaign to shoppers in Abu Dhabi and Dubai. Gifting and sharing special moments are a central part of the Ferrero Travel Market offer, and especially our beloved Ferrero Rocher brand. This activation will help to drive engagement and footfall for our retail partners, while creating special and memorable moments for our customers.”

The Dubai Airport activation runs from 1st April until 30th April and the Abu Dhabi one from 1st March to 30th April.