L’OCCITANE Group Global Travel Retail, in partnership with Avolta, unveils new Sol de Janeiro travel retail flagship corners at Barcelona El Prat and Palma de Mallorca airports, introducing a vibrant, multi-sensory retail concept designed to bring the brand’s unmistakable energy to travellers at two key Mediterranean gateways.
Spanning 15m² permanent flagship corners, the new spaces mark a significant step in Sol de Janeiro’s global travel retail expansion and reflect a shared ambition to elevate the passenger journey through joyful, sensorial brand storytelling. Energised by the vitality of the sun, the environments celebrate Sol de Janeiro’s community-driven spirit and mission to spark self-celebration, creating moments of connection no matter where the journey begins or ends.
A Retail Destination Built Around Six Signature Touchpoints
Each flagship corner is conceived as a gravitational destination within the airport and is structured around six key touchpoints designed to align with the traveller mindset, from welcome and play and escape, through to connection, capture and curated takeaway moments.
From the first step into the space, immersive design, smart zoning and lighting transport passengers into Sol de Janeiro’s vibrant universe, setting the tone for discovery. Core tables spotlight novelties and newness, encouraging playful exploration, while the iconic Cheirosa Effect displays and best-sellers invite rich sensory interaction. Screens and discovery zones support social sharing and self-expression, seamlessly blending digital activation with product storytelling. Curated jet sets respond to the practical rituals of travel, while gifting moments and in-store GWPs transform impulse into lasting moments of delight.
Fully stocked with Sol de Janeiro’s mist and cream collections, hero products and novelties, the corners also showcase the Rosa Charmosa Collection, including the Rosa Charmosa Dewy Cream and Cheirosa 91 Perfume Mist. High-impact visibility and thoughtfully designed entertainment elements complete the environment, reinforcing the brand’s unmistakable warmth and joy at every touchpoint.
Extending the Journey Beyond the Store
The launch is supported by a comprehensive retailtainment and CRM ecosystem, including inclusion in newsletters to Avolta’s Club Avolta loyalty members, VIP communications and social media amplification, offering travellers the opportunity to win full-size products from the Rosa collection.
