RICOLA taps K-Pop Superstar IU as its new ambassador for Asia
Ricola has announced that South Korean singer, songwriter, and actress Lee Ji-eun- universally known as IU – has been named the newest face of its […]
Ricola has announced that South Korean singer, songwriter, and actress Lee Ji-eun- universally known as IU – has been named the newest face of its […]

BLACKPINK member Jisoo has officially joined the Tommy Hilfiger family this season, starring in the brand’s new Fall 2024 campaign. Captured amidst the hustle and […]

It’s official: Blackpink’s Lisa has joined Louis Vuitton as brand ambassador. The K-pop star set tongues wagging when she attended the French fashion house’s fall […]

Fresh from the Lollapalooza music festival in Chicago, K-pop quintet Tomorrow X Together, aka TXT, have been announced as the newest Dior brand ambassadors.

The 18-year-old is now the official global ambassador for Armani Beauty in the beauty category, just months after finalising a deal with Gucci in fashion.

Dior Beauty has named K-pop star and actor Cha Eun-woo as the global ambassador for its newly launched Capture Totale Serum.

Dior has signed one of the most famous K-Pop singers to become one of its global ambassadors. BTS member Jimin is the latest singer to […]

L’Oréal-owned Maybelline New York has announced K-pop band ITZY as its newest global spokesmodels and the first-ever musical group to be signed by the brand.

MAC Cosmetics makes history by appointing its first-ever K-pop idol, Blackpink’s Lisa (Lalisa Manobal), as the new global brand ambassador.

The Shilla Duty Free has officially opened its new stores at Hong Kong International Airport, after a six-month soft launch. The Grand Opening Ceremony took […]

K-pop girl group Red Velvet are the new faces of The Shilla Duty Free.