Duty free shoppers rejoice – glamorous lingerie brand Victoria’s Secret has opened its first New Zealand store at Auckland Airport.

The famous brand, whose fashion shows have launched the careers of many famous models, opted for a quiet “soft launch” on Tuesday September 15 in the international departure lounge. The brand announced:

Victoria’s Secret Beauty & Accessories offer customers access to an assortment of the best-selling Victoria’s Secret Beauty products, from prestige fragrances to body care. In addition, you will find a unique collection of luxury Victoria¹s Secret branded accessories, from cosmetic cases, bags, scarves and sunglasses to small leather goods and luggage. An assortment of perfect panties complete the offering.

For 25 years, Victoria’s Secret has dazzled the globe with pieces designed to inspire desire! Luxurious lingerie, award-winning fragrances and an endless collection of jet-set essentials. Our annual fashion show is one of the most famous nights on television. Celebrities flock to our stores and to our stylists. Women everywhere indulge their inner Angels with our exclusive scents and Bombshell-worthy beauty products. It’s how we’ve become one of the world’s most recognizable fashion brands: by designing pieces that effortlessly capture what it means to be sexy, sophisticated and forever young.

And it’s all, of course, only at Victoria’s Secret.


Auckland Airport general manager of retail and commercial, Richard Barker has promised previously there would be more “new concepts and world-first elements” coming into the duty free area.

“Victoria’s Secret is a well-known international retail brand and we are delighted they have decided to join our stable of retailers, ” Barker said.

Changes are afoot at the airport which, in recent weeks, has switched duty free operators, with LS Retail Travel Pacific and Irish-based Aer Rianta International replacing DFS Group and JR/Duty Free.



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