YSL Beauté has announced the signing of Zoe Kravitz as its new Global Makeup Ambassador.

As a muse for YSL in the US, Zoe has already posted make-up pictures and on-the go style tips via social media. Appearing in the YSL Beauté project, “Before the Light”, which showcases up-and-coming music talents from around the world, she uses the power of make-up to prepare and reveal their personality on stage.


Zoe will kick start her new international role with the first of several campaigns – Tatouage Couture (see previous story) – launching in September 2017.