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YSL launches Y Eau Fraiche – a bold, icy cool scent for men

YSL launches Y Eau Fraiche – a bold, icy cool scent for men

YSL steps into Spring with a new fresh (or Fraiche) version of its Y for men fragrance.

Freshness and boldness are characterising the newest edition of the Y for Men collection by Yves Saint Laurent – this is an exciting interpretation of the Y scent whose first edition was launched in 2017. Three fragrances have followed on from the first edition: Y Eau de Parfum from 2018, Y Live from 2019, and now the newest Y Eau Fraiche, to be launched this month – March 2020.

Fragrantica reports that, ‘the fragrance composition radiates brightness and icy fresh aspects and opens with a spicy blend of lemon, ginger and peppery notes. The heart of the scent is dominated by geranium cooled with peppermint, and combined with aromatic juniper berries and lavender aromas. The base also contains lemony aspects, this time a fine balsamic layer of olibanum (frankincense), and a smooth calming tone of cedar wood.’

Y EAU FRAICHE Edition 2020

Top notes: lemon, ginger, pepper
Middle notes: geranium, peppermint, juniper berries, lavender
Base notes: olibanum, cedarwood

The advertising face of the new fragrance is Adam Levine, who also promoted the previous edition, Y Live, last year.

 

The bootle shape remains the same as the original but is now made of frosted glass to reflect the icy expression of the juice inside.

Y Eau Fraiche comes as a 60ml Eau de Toilette and 100ml Eau de Toilette, product is expected in stores from March 2020. We are checking for duty-free availiabity and pricing so please check back.

 

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