BULGARI debuts its redesigned corner stores in Istanbul Airport, fittingly bringing the magic of the Eternal City to another historical metropolis, both long-ago stops on the legendary Silk Road.

Today, Istanbul serves as connection point for Asia, Europe, and the Middle East, and at the heart of its major travel hub, in terminals 4 and 6 of Istanbul Airport, luxury-loving guests can tap the magic of Italy with BVLGARI. Created in partnership with Heinemann and Unifree, the Rome-inspired stores take travellers on a journey through the BVLGARI high perfumery collections, focusing on personalized gifting and bespoke services that cater to globe-trotters.

To evoke its timeless birthplace, Rome, BVLGARI unites classic architecture, distinctly Italian design and traditional craftsmanship in its new store concept. The result? An expression of eternal modernity that seals the extraordinary commercial route between Rome and Istanbul.

Drawing on BVLGARI’s Roman roots, Italian Pavonazzetto marble suffuses each space with the grandeur of the Eternal City. The luxurious marble dresses up the display units, and a solid marble table anchors each shop. The table echoes the clean lines of Roman monuments with a pillar-like stand and creates an inviting spot for fragrance exploration. A saffron backdrop, a nod to a Roman sunset, captures Rome’s radiance and warmth.

Against the golden beige colour palette, the joyful colours of the fragrance collection and silk scarves shine with the boundless energy of Italy. The irresistible presentation invites guests to touch and smell the exquisite creations and to linger. For a moment in Istanbul airport, every traveller can soak in the Roman vibes and be whisked away by the exuberant emotions of the Italian lifestyle.

The shop showcase three exceptional, high-end collections.

The award-winning women’s fragrance collection captures the thrill of an Italian escape and, true to the vibrant and unique emotions of the Italian lifestyle, can be customized in endless variations with a MAGNIFYING fragrance essence to intensify its vibe and give it a personal twist.


Inspired by the BVLGARI ALLEGRA fragrance collection, this special line of silk scarves is an ode to the vibrancy of Italy. Created at the Maison’s silk atelier in Lake Como, the Maxi Shelleys interpret the superlative Italian emotions into explosive, colourful prints, full of a sense of joy and optimism. The signature accessory offers endless styling options, adding a luxe touch to the personalized BVLGARI ALLEGRA experience.

Travel the BVLGARI Gems Road, a mythical crossroads from East to West that leads to the BVLGARI LE GEMME collection. Home to precious gemstones and nature’s most exceptional ingredients, the Gems Road is the rich source from which BVLGARI mines its exquisite olfactive jewels known as its gems of nature.

Customers can also enjoy the rest of the BVLGARI collections, including ROSE GOLDEA BLOSSOM DELIGHT, BVLGARI OMNIA and BVLGARI MAN.

In the BVLGARI Corners, travellers can feel joy, excitement, exhilaration, and more—all the superlative emotions of Italy & the Gems Road—as they discover the fragrances first hand. For a 360-degree shopping experience, the playful spaces feature a lineup of fun activities, including:

Tech-guided discovery of the collections
– A Bvlgari dedicated app for seamlessly styling a BVLGARI ALLEGRA personal scent.
– A Bvlgari Tovch app for a charming introduction to the BVLGARI ALLEGRA Maxi Shelleys, including styling inspiration, craftsmanship, storytelling, street style shots, and more.

A complimentary menu of services
– Bespoke gift-wrapping.
– Mocktails inspired by famous Italian aperitifs and take-home recipe cards.
– Italian love poems for a romantic, customized note.
– Dolcetti, Italy’s most irresistible sweets, and take-home recipe cards.