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Burberry unveils a new ‘modern, masculine and fresh’ Mr. Burberry scent

Burberry unveils a new ‘modern, masculine and fresh’ Mr. Burberry scent

Burberry introduces Mr. Burberry Element, a new scent that fuses modern strength and verdant freshness.

Captured in a modern, masculine and fresh campaign, which takes its inspirational cues from the beautifully effortless symmetry found within British nature.

Mr. Burberry Element, a new scent that fuses modern strength and verdant freshness. A powerful base of mineral oakmoss contrasts ambergri to create a unique interpretation of a woody Eau de Toilette. At its heart, spicy yet fresh juniper gives way to addictive and sensual green almond.

Top notes: Almond notes
Heart notes: Juniper essence
Base notes: Oakmoss

The fragrance is launching in Travel Retail Asia and Travel Retail Europe (as soon as the stores re-open). The recommended retail price is $57 (€52) for the EDT 50ml, $76 (€70) for the EDT 100ml and $98 (€87) for the EDT 150ml.

Mr. Burberry Element complements the Mr. Burberry family

MR. BURBERRY EAU DE TOILETTE

Mr. Burberry EDT captures the essence of London – a city of great contrasts and contradictions – traditional yet irreverent, elegant without being pristine.
A sensual herbal woody Eau de Toilette, the fragrance fuses classic scents of British perfumery with unexpected ingredients. Contemporary and sophisticated, the fragrance opens with notes of crisp zesty grapefruit, cut with a seductive base of earthy vetiver and smokey guaiac wood.

MR. BURBERRY EAU DE PARFUM

Mr. Burberry Eau de Parfum is inspired by the anticipation of London at night.
A warm, sensual and woody fragrance that fuses classic scents of British male perfumery. Aromatic top notes of tarragon with comforting, spicy cinnamon are layered delicately on rich patchouli with a dense, woody base of amber and smokey vetiver.

MR. BURBERRY INDIGO

Mr. Burberry Indigo is an invigorating and crisp interpretation of Mr. Burberry Eau de Toilette
Mr. Burberry Indigo Eau de Toilette is fresh and energetic with citrus and woody notes, reminiscent of crisp air along the British coast. Aromatic violet-leaf and spearmint oil invigorate notes of lemon and rosemary. Amber and oak moss bring depth. A veritable breath of fresh air.

PERSONALISATION

Customers will be able to personalise their 100ml or 150ml Mr. Burberry bottle with up to three initials through a monogramming service available on Burberry. com and selected Burberry and wholesale stores.

Available from the 1st of May 2020 on Burberry.com, Burberry stores, and select retailers. In duty-free stores in Asia and Europe as soon as airports and their retail areas re-open.

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