Italian taste, Italian style: Disaronno dresses in Trussardi for the new 2018 Limited Edition.
Disaronno embraces Trussardi’s symbols and colours to create the stunning new collector bottle.
For the new end of the year holiday season 2018, Disaronno introduces ‘Disaronno Wears Trussardi’ — an exciting Limited Edition where, true to form, it chooses an Italian lifestyle brand to make its unmistakably unique bottle extra special.
Sense of tradition, innovation and Italian elegance are some of the values the two brands share. They are values that emerge clearly in this latest Limited Edition, where the typical Trussardi texture and greyhound logo unite with the Disaronno bottle’s distinctive shape. Fine fuchsia, green and blue brushstrokes frame the famous label for a totally ‘today’ result.
“For years the Limited Edition has marked an annual highlight with reference to our brand’s visibility,” comments Illva Saronno Holding CEO Augusto Reina. “Disaronno® is appreciated across the globe as an emblem of Italian style. And this year we are proud to make a particularly classy, elegant statement with a graphic design that reflects in full our perfectly modern essence.”
“The Trussardi story is very much about innovation, discovery, the concept of fusion. In addition to strengthening the bond between two companies that epitomize the Italian spirit worldwide, designing the iconic Disaronno bottle underscores once again that Trussardi continues to be a 360° lifestyle brand,” says Tomaso Trussardi, CEO of Trussardi.
Along with the classic bottle, the Disaronno Wears Trussardi Limited Edition comes in two delightful sets of mini bottles in packages of three.
Domenico Toni, Illva Saronno’s Global Sales Director, says: “The Limited Edition bottles have been very well received in travel retail since we launched the concept six years ago. The new Disaronno Wears Trussardi bottle is an ideal holiday gift for fashion aficionados or great for self-purchase to share with friends, making it ideal for GTR. The bottle has masses of shelf appeal, while the miniature bottle sets are ideal for point-of-purchase/till point sales – a perfect opportunity for adding value to the basket..”
With its unique flavour and golden amber hue, Disaronno® has a distinctive aroma that has won fans of all ages; taking Italian style to many corners of the globe. Delicious both neat and on the rocks, Disaronno is perfect for celebration. This year sees a smart hero cocktail: Disaronno Sparkling, a simple yet delicious drink that consists of 1 part Disaronno and 3 parts Prosecco (Italian sparkling dry white wine), with a currant sprig garnish.
#DisaronnoWearsTrussardi is the sixth Limited Edition of the Disaronno Icon project, the brand’s annual collaboration with a leading name in Italian fashion. Previous editions have teamed with the likes of Versace, Missoni and Etro.
