This holiday season, Jim Beam is helping you ring in the festivities with its new Jim Beam Bourbon Cream — a rich, celebratory beverage best enjoyed with those who matter most.

Jim Beam Bourbon Cream, a new innovation from a storied brand, combines sweet, velvety cream liqueur with the world’s finest Kentucky Straight Bourbon Whiskey. The result is a perfect balance of delicious cream complemented by bourbon notes of vanilla, caramel and oak, making it the perfect drink to add holiday “spirit” to all your gatherings this season.

To celebrate the launch of its limited-edition Bourbon Cream, Jim Beam is unveiling a holiday-focused campaign titled “Get to the Good Stuff,” which inspires people to speed through the holiday formalities and spend more time just relaxing and enjoying family and loved ones. Actress and bourbon fan Emily Hampshire is partnering with Jim Beam to create social content and share how she plans to “Get to the Good Stuff” this holiday season.

“Jim Beam has been bringing people together for life’s everyday moments, as well as the most meaningful ones — like family time over the holidays — for over 200 years. ‘Getting to the Good Stuff’ means more meaningful moments with family and friends, and Jim Beam Bourbon Cream is the perfect cocktail pairing to savour these moments,” said Veronique Mura, vice president of marketing for Jim Beam at Beam Suntory. “Jim Beam’s Bourbon Cream is the newest indulgent innovation that makes the perfect drink to toast to special moments with — like finally being able to savour time with family once that holiday to-do list is complete.”

Jim Beam Bourbon Cream is best enjoyed over ice or in a Jim Beam Bourbon Cream Hot Chocolate. At 15% ABV (30 proof), it has a suggested retail price of $19.99 for 750ml and is now available for a limited time only at select retailers.