L’Oréal Travel Retail Asia Pacific celebrated the launch of the highly anticipated California based makeup brand, Urban Decay, in Hainan, China.
Embarking on this new adventure, over 200 top influencers, makeup artists and fashionistas joined its first-ever California-inspired beauty party at the Skybar of 1 Hotel, Sanya. Featuring the brand’s newly launched Naked Cyber Palette, the party welcomed its trendy beauty lovers to discover the brand’s bold and unique products through a highly immersive and digitalised journey.
Infused with Urban Decay’s DNA of being different, the 800m2 sky bar transported travelers from Hainan to the nightlife
in US West Coast. The event featured different California-inspired zones, such as a Venice Beach skate park, an ocean
view bar surrounded by palm trees, a drive-in movie theatre, and the iconic LA angel wings backdrop.
Over 200 beauty lovers joined to discover Urban Decay’s iconic products – the Naked and Cyber Eyeshadow Palettes,
All Nighter Setting Spray and Vice lipsticks. Guests created their own augmented reality avatar with shades from the
Naked Cyber Palettes and elevated their look by professional makeup artists at makeup stations decked with playful giant
Naked Palettes.
Urban Decay is now available at Hainan Tourism Downtown Duty Free Shopping Complex and Global Premium Duty Free (GDF) Plaza, in collaboration with Lagardère Travel Retail China and Dufry.
