Johnnie Walker has revealed a vibrant creative world as part of its Keep Walking campaign, inviting a new generation of whisky drinkers to taste more out of life and explore the rich possibilities of their world with Johnnie Walker.
Within the new campaign, created by Anomaly, Johnnie Walker comes to life through a bold new visual identity that celebrates the sensorial dynamism of its blends, conveys a range of cocktails and occasions, and breaks down traditional Scotch conventions creating a desire to discover and explore the brand in a whole new way. As people continue seeking new experiences, Blended Scotch Whisky has become a more vibrant and exciting category for discovery.
“We are extremely proud to usher in a new era for Johnnie Walker fuelled by a dynamic visual identity that is rooted in presenting our products and liquids in a way that creates real desire to explore a new world of experiences available within Scotch,” shared Sophie Kelly, Senior Vice President of Whiskies, Diageo North America. “We are excited for more people to discover the experiences possible within our portfolio, that represent the attitudes of our drinker – always in motion, constantly exploring and experimenting, pushing boundaries, in order to taste more out of life.
The new Keep Walking creative unleashes the traditional Johnnie Walker icon in eye catching patterns and brilliant colours. Through a re imagined view of the Johnnie Walker bottle, the campaign visuals are literally flipping Scotch whisky on its head.
In addition to revealing a fresh visual identity, the brand will welcome more people of legal drinking age into the world of Johnnie Walker through a new brand experience developed with experiential agency Giant Spoon. The immersive activation is a contemporary take on the original John Walker & Sons grocer, where the whisky now known as Johnnie Walker was created nearly 200 years ago.
Copyright The Duty Free Hunter 2020