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JTI’s Ploom Tech enters duty-free with Lotte and Shilla in Korea

JTI’s Ploom Tech enters duty-free with Lotte and Shilla in Korea

Japan Tobacco International in Korea has announced that its odour-reduced tobacco vapour product Ploom Tech will be sold at duty-free stores Lotte and Shilla Duty Free from mid-September.

The heat-not-burn product, which was released in July, is the first e-cigarette to use hybrid technology by indirectly heating tobacco leaves through vapour.

The price of the Ploom Tech starter kit is $27 and as part of the launch event, a limited number of mouth pieces will be offered for free, the company said.

The limited version of Ploom Tech liquid cartridge, which does not contain nicotine, is also available at the duty-free stores, including “Red Cooler” and “Mix Green Cooler” types for $20.

JTI said it will also expand to online duty-free outlets in the near future.

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