Prada has unveiled Paradoxe, a new floral fragrance that embraces the paradoxes of iconic ingredients to reveal new scented sensations.

Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons to reconcile timelessness and avant-garde, nature and innovation. The new Prada feminine fragrance embraces the paradoxes of iconic ingredients to reveal new scented sensations.

The philosophy behind Paradoxe’s creation can be summed up in two words, “reinvention” and “consolidation”. Prada wants to reintroduce signature notes from a brand new perspective and to find the perfect harmony sensuality and intensity. Evidently, it is not just quality they are after; they have set their eyes on a more innovative approach with Paradoxe.

The Campaign

With a sensuality that is underlined by sophistication and an intellect and mindful consciousness that regards the collective experience, Emma Watson is the embodiment of Prada’s new signature feminine fragrance. Breaking the mould of the muse to be both in front of and behind the lens, Watson redefines codes to represent her most authentic self.

The Scent

Reinventing freshness with the first Neroli bid extraction for Prada to capture the flower fresh dimension.
Reinventing sensuality with Ambrofix, a bio-converted Amber, revealiang a vibrant warmth.
Reinventing intensity through a nee revolutionary musk molecule, the Serenolide, for an intense yet subtle and comfortable trail noticeable right from the top.


Top notes: Calabrian Bergamot Heart, Tangerine Essence, Pear Accord

Middle notes: Neroli Essence and Neroli Bud Essence, Tunisian Orange Flower Heart Absolute Blossom, Jasmine Sambac Absolute

Base notes: Amber Accord (Ambrofix™), Laos Benzoin Resinoid, Madagascar Premium Bourbon Vanilla Infusion, White Musk Accord (Serenolide™)

Paradoxe will arrive in an intriguingly shaped glass bottle. The bottle is shaped like a tilted triangle more reminiscent of an arrow-head with black cap that is similarly tilted, giving this asymmetric-looking bottle a sense of wonder and beguilement rarely seen in today’s designs.

The new Prada Paradoxe is available on the official website starting from 23 august in three bottle sizes 30ml, 50ml, 90ml and 100 ml Refillable bottle Eau de Parfum.

Check back with us for duty-free launch dates and activations.