For the second chapter of this collaborative collection, a new campaign shot by French twins Jalan and Jibril Durimel features Gucci’s intrepid explorers, hiking across the Nordic island of Iceland set against a backdrop of volcanic black sands, rolling green hills and glaciers.
The selection of outdoor-inspired ready-to-wear, soft accessories, luggage and shoes continues to celebrate the values of self-discovery and exploration.
The visionary mindset of the 1970s, remastered stitch by stitch. These are some of our first ever performance pieces, enhanced with modern technology, intricate details and specialty Gucci prints. A legacy of firsts still leads.
The vibrancy of the 1990s reimagined to heighten the look, feel and soul of icons. Led by the original ’92 Nuptse, each piece is infused with immersive prints, unexpected fabrics and deeper colors. The known becomes unknown again.
“In stills and video, this territory’s otherworldly spirit and its unique landscapes feature intrepid explorers pictured against the Nordic island’s vast and breath-taking scenic backdrop,” Gucci shares about the campaign. “Celebrating the spirit of exploration in all its forms, this collection once again draws from values of self-discovery and self-expression that define both brands.”
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