Singapore Changi airport retailer The Shilla Duty Free is the exclusive stockist of two new signature fragrances from Prada Parfums, La Femme Prada L’Eau and L’Homme Prada L’Eau – during a two-week global premiere which began in late August.
Prada Parfums and Shilla Duty Free are offering a ‘unique personalisation and gifting concept’ at Changi Airport over the coming months to celebrate the launch. The new fragrances were previewed on Duty Free Hunter earlier in the year (see story).
“The fragrance for La Femme Prada L’Eau begins with green frangipani flower enriched by mandarin essence and smoothed by ylang ylang notes,” reveals Prada. “The result is an airy mix, which is enhanced and given depth by the addition of tuberose.”
“For L’Homme Prada L’Eau, amber and iris mingle with red ginger and neroli. The floral note is modified and prolonged to enhance the sensation of freshness, while cedar and powdered notes are tempered through the addition of a sensual background of sandalwood.”
“At Changi Airport, we take pride in delivering newness, surprise and excitement to our savvy shoppers,” says Ms Teo Chew Hoon, Group Senior Vice President of Airside Concessions, Changi Airport Group.
“With the first-in-the-world launch of the La Femme Prada L’Eau and L’Homme Prada L’Eau, we are confident that these distinctive, curated fragrances will resonate with the modern woman and man, and invite travellers to be amongst the first to embark on this journey of self-discovery with us.”
“The Shilla Duty Free has always been committed to creating exclusive retail experiences for our traveller shoppers,” adds Raelene Johnson, Vice President of Global Merchandise Division, The Shilla Duty Free.
“This time, we are proud to partner with Puig to announce the first-in-the-world launch for its new Prada fragrances. Our mission is to curate offerings that suit customers’ tastes, by providing them with the newest collections from the finest fragrance and fashion houses.
“At Shilla, we enjoy creating a pleasurable experience where travellers can always have something to anticipate and to look forward to when shopping with us.”
The Shilla exclusive travel retail prices are La Femme Prada L’Eau, 50ml/100ml; SGD118/SGD156 and L’Homme Prada L’Eau, 50ml/100ml; SGD85/SGD116.
Copyright The Duty Free Hunter 2019