BOSS debuts new, fresh Bottled Marine fragrance
BOSS Parfums introduces BOSS Bottled Marine, an invigorating Eau de Toilette that adds an exhilarating splash of freshness to the iconic BOSS Bottled signature.
BOSS launches a fresh, new duo of its The Scent fragrances
This Valentine’s Day, BOSS Parfums invites men and women to explore a new and romantic take on seduction with the launch of BOSS The Scent […]
What makes you feel alive? BOSS ALIVE makes duty-free debut
Created entirely by women, for women, BOSS Parfums is unveiling BOSS ALIVE, a fragrance for women who make bold moves.
BOSS deploys ‘diamond technology’ with launch of new BOSS BOTTLED Infinite edition
BOSS BOTTLED Infinite is the first fine fragrance using “diamond technology”, which makes the top and heart notes last longer on skin and helps maintain […]
HUGO BOSS launches new Aphrodisiac twists of THE SCENT fragrances
BOSS Parfums unveils its next chapter in the story of seduction – a new campaign and two new fragrances…
Hugo Boss casts Jamie Dornan and Birgit Kos as new faces of BOSS THE SCENT
BOSS Parfums has unveiled actor Jamie Dornan and model Birgit Kos as new faces of BOSS THE SCENT.
⚽ Draxler, Coutinho, Kane & Morata UNITED for new BOSS fragrance launch ⚽
BOSS Parfums has announced its 2018 Soccer campaign – and a new men’s fragrance – featuring international star players Julian Draxler, Philippe Coutinho, Harry Kane […]
BOSS launches Ma Vie L’Eau – new scent to celebrate the uniqueness of women
BOSS Parfums introduces BOSS MA VIE L’EAU, a fresh and luminous fragrance designed to inspire women to recognise and embrace their uniqueness.
Boss The Scent launches two new Intensely seductive fragrances
BOSS Parfums takes the powerful game of seduction to the next level with the introduction of BOSS THE SCENT INTENSE: the two new, intensely seductive […]
FIRST LOOK: BOSS Ma Vie Florale blooms in duty-free
BOSS MA VIE FLORALE is the new floral fragrance for women by BOSS Parfums. The scent honours all the qualities that shape the modern woman […]