A champion on the court and a force beyond it, Aryna embodies the confidence, strength, and individuality that inspires us everyday.
Moroccanoil has announced professional tennis champion Aryna Sabalenka as its new global brand ambassador, expanding the brand’s presence at the intersection of beauty, sport and wellness.
Sabalenka, one of the most recognizable players in women’s tennis, brings multiple Grand Slam titles and a powerful on-court style to the partnership. In her role, she will headline Moroccanoil’s global campaigns and collaborate on exclusive content.
“As our relationship with tennis has continued to evolve, partnering with Aryna felt like the perfect next match,” said Marina Kirschner, senior vice president of global marketing, Moroccanoil.
“She is an incredible athlete, but what truly sets her apart is how she connects with people. She brings strength, authenticity, and undeniable energy both on and off the court. Aryna’s global influence aligns perfectly with our mission to inspire and engage communities worldwide.”
The partnership builds on Moroccanoil’s current presence within tennis. The brand has served as the official haircare sponsor of the Miami Open for several years, establishing a presence within the sport.
For Sabalenka, the partnership reflects an existing relationship with the brand. The athlete said she has used Moroccanoil products for years.
“Whether I’m walking onto the court in front of thousands of fans or getting ready for an event, confidence changes everything. When I feel good, I can focus on what I do best. Moroccanoil has been one of those brands I’ve genuinely loved using for years because it always makes my hair feel healthy, effortless, and ready for whatever the day brings,” said Sabalenka.
“That’s why this partnership is so exciting for me—it feels authentic. I’m proud to work with a brand that helps people feel empowered and comfortable being themselves.”
Moroccanoil has been evolving into a complete beauty lifestyle portfolio grounded in its Mediterranean-inspired heritage. Earlier this year, it launched into the lip care category with its new Moroccanoil Lip Balm.
